Brand Manager

PURPOSE OF THE POSITION

Part of the team of our privileged partner for the Angola distribution, you will work closely with Dior Regional Headquarters and your mission will be to implement the whole year sales, marketing, PR and training strategies for Perfumes distribution for the markets under your management.

 

You are responsible of the animation and development of a distribution network with constant ambition to grow market shares, ranking and productivity in line with Brand Image.

 

 

MAIN RESPONSABILITIES

1) Sales and Business Development

•          Building up Sell Out objectives per door and managing Sales performance to reach targets

•          Negotiating of commercial conditions such as price, structure, payment terms, investments, location and distribution.

•          Approving opening doors with regional headquarters

•          Being aware of the local market and business environment including competitors' business activities and Parfums & Cosmetics market trends.

•          Conducting sales analyses (quantitative and qualitative sales reports), follow up on market trends and monitor the competitions activity

 

2) Brand Image, Marketing, PR and Merchandising

•          Deploying business plan to include marketing and promotional strategies that will continue to drive traffic to our points of sale

•          Enhancing Dior Brand Image through visual, merchandising, Beauty Consultants grooming and POS activities

•          Implementing the best trade activities: animations, window, campaigns, trade publications

•          Managing new launches, Forecasting novelties and submitting them to Marketing Department

•          Maintaining PR and managing the Media Investments.

•          Communicating all Dior Marketing and animation plans to operations and sales staff

•          Preparing the merchandising guidelines to present the Brand in the best way on the shelves, Ensuring excellent Merchandising Execution, and implementation of planograms per door

•          Planning and monitoring testers, GWPs, samples

•          Looking out for opportunities to have extra space, visuals, promotion events etc.

•          Responsible for in-store promotions and events execution

•          Managing preparation status and feedback report for each promotion events

 

3) Retail Management, Training and Talent development

•          Manage, motivate, coach and accompany Mall Coordinators, Counter Managers & Beauty Consultants

•          Conduct regular counter visits ensuring the development of teams through regular appraisals

•          Communicate sales objectives to BCs and follow-up on their achievement

•          Conducting annual performance reviews

•          Support and accompany the CMs on their role

•          Motivate BCs to have team spirit and be goal driven

•          Communicating and reflecting the brand, corporate strategy, and goals to the team

•          Recruiting high caliber team members, ensuring their retention through the effective management of their induction and performance

•          Ensuring that all Beauty Consultants are provided with product knowledge to enhance and ensure cross-selling across categories

•          Ensure that BCs follow the Dior Art of Selling, Traffic Stopping and express Dior Brand values through customer service

•          Liaise with training team to ensure BCs attend the mandatory training courses and follow-up on the coaching needs

•          Recommend BCs & shifts allocation by store to ensure best cover (responsible of coordination of days off, leave, etc)

•          Propose local incentive plans

•          Instruct and manage “Addict to Retail” over the counters

•          Develop clienteling and local CRM

•          In charge of Retail Management Projects implementation and follow-up

 

4) Analyses, Reporting and Operations Excellence

•     Reporting the wholesale, sell-out, budget, distribution and the merchandising statements of the brands to headquarter by analyzing the results

•     Responsible for forecasts, stock study and orders of products

•          Responsible for the pricing of the products including new launches

•           Ensuring optimum inventory at stores (initiate orders from retailers when needed)

•           Tracking discontinued products to ensure clean stock levels

•           Compiling daily, weekly and monthly sales reports to management

•           Communicating competition’s marketing activity to management

•           Linked to field as well as office to ensure his/her overall mission: 20% Office and 80% Field

•     Controlling of budget and P&L.

 

 

 

 

 

PROFILE

 

·              At least 3 years’ experience in Sales at a management level

·              Master Degree in Business Administration or equivalent

·              Fluent in English and Portuguese

·              Strong in leadership

·              Experience in building effective teams

·              An organized result-driven achiever with ambition and self-motivation

·              Creative and innovative thinking with strong initiative

·              Strong sales skills

·              Strong interpersonal & communication skills, ability to share Brand vision

·              Ability to recruit, supervise, coach, evaluate, develop

·              Ability to monitor business performance and propose action plans

 

·              Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; maintains effective relationships and gains their trust

 

 

 

 

 At least 3 years’ experience in Sales at a management level

·              Master Degree in Business Administration or equivalent

·              Fluent in English and Portuguese

·              Strong in leadership

·              Experience in building effective teams

·              An organized result-driven achiever with ambition and self-motivation

·              Creative and innovative thinking with strong initiative

·              Strong sales skills

·              Strong interpersonal & communication skills, ability to share Brand vision

·              Ability to recruit, supervise, coach, evaluate, develop

·              Ability to monitor business performance and propose action plans

 

·              Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; maintains effective relationships and gains their trust