Social media manager / executive

design and deliver creative and engaging social media strategies
manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, Tumblr and YouTube, adapting content to suit different channels and audiences
oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Buffer, Asana and Later
create and/or coordinate original and engaging multimedia content across multiple social platforms
develop, launch and manage new competitions and campaigns that promote your organisation and brand
form key relationships with influencers across social media platforms
undertake audience research
manage and facilitate social media communities by responding to social media posts and developing discussions
monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights
identify consumer trends to help with planning social media campaigns
optimise content to further encourage community interaction and engagement
research and evaluate the latest tools and techniques in order to find new and better ways of measuring social media activity
analyse competitor activity
recommend improvements to increase performance
set targets to increase brand awareness and increase customer engagement and loyalty
manage, motivate and coach junior staff such as social media executives or assistants

Social media expert

Empresa líder em Outros